10 Notes on Google Drive

Interesting move from Google if Lucidchart’s screenshot is to be believed, and I’ll admit it looks very real and credible. So: Google will announce a cloud-storage solution called “Drive” that will have third-party support from day one.

I’m no fan of what Google has been doing recently, with the exception of Project Glass, which I am genuinely curious about. I don’t know why, exactly, but to me Drive sounds like a product from the other Google though, the one people don’t seem to like anymore.

We’ll see how the company will get around marketing this one. As a long-rumored Dropbox competitor, it wouldn’t be a surprise to see Google bringing this to phones and tablets right away. There is no native file sharing and cloud storage solution from Apple and Google yet – one that brings meaningful, convenient, unified and integrated file management to mobile devices. With Drive, I assume, Google has a chance to build the file storage/sharing aspect straight into Android (which would work better using the OS’ superior inter-app communication), and bring it to iOS and OS X as an app or web service. Google has a track record for baking its own functionalities into Android, bringing them later to iOS as apps.

I do believe that Drive will be available on iOS as an app from day one as well. The opposite would be quite surprising this time.

I have no idea what Drive will look or work like, but here are some ideas and notes based on what we have heard so far and my own speculation:

I don’t usually write about rumors, but I also believe that where there’s smoke, there’s fire – and there’s been some Lost-like black smoke over at Mountain View lately. Sounds like a matter of days at this point.

We’ll see if Google Drive has a chance to be a product the nerds can actually get excited about. I am no fan of Google’s awkward social push – they look like corporate dudes trying to look cool while drunk at the bar on Friday night, and they don’t even have a wingman – yet I can’t help but get intrigued by new cloud services, especially when they open up to third-parties.

The two important questions are: how far will Google go to “convince us” to use Drive? (“Starting today, all your Gmail attachments are automatically uploaded to a special Google Driveā„¢ folder!”)

And just how much “social” will Drive be forced to act?

 
179
Kudos
 
179
Kudos

Read this next

Twitter, Cards, and Developers

Mike Isaac, reporting on Twitter’s new stance on third-party apps and “consistency” in the ecosystem: The problem is, there are far more clients than the official ones: Tweetbot, Echofon, Osfoora, all are popular... Continue →